About Octopus Marketing

The Octopus

Octopus Marketing was created in 2016 as a multi-tasking marketing agency for small and medium-sized businesses.

Running a small business means you are wearing a lot of hats and making a lot of decisions. Having a marketing person in your corner, who can help advise on the many areas of marketing takes a huge amount of pressure off you as a business owner. Jeez, Instagram alone has six different ways of connecting with your customer! It’s a LOT to keep up with.

Founded by Zoe Winfield, Octopus Marketing can run your Facebook Ads campaign or write your copy, but at the same time, we’ll be seeing other opportunities for your business.

We work across lots of different industries and this gives us a huge breadth of knowledge. Echo chambers can be comfortable places, but to grab your audience’s attention in an increasingly noisy world, you might need to think differently.

Truly understanding how to harness the power of marketing and what it can do for your business is an investment worth making. We offer Power Hours or audits for businesses that aren’t able to fully outsource yet. These give you the opportunity to learn from an expert with over 20 years’ marketing experience.

About Me

Hi there, I’m Zoe

I’m the founder of Octopus Marketing. What do you need to know about me? I go the extra mile for my clients. I will treat your business like it’s my own and work hard to achieve the best results I can. My brain often whirs with ideas at 3am!

The fun stuff? Bookworm. Compulsive book buyer. I’m a mum of three (and two of them are teenage girls – send help). Or cake. Send cake – I love cake. And pizza. And wine. And travel. And my friends and family. Football fan – coffee and MOTD is my Sunday morning treat. Spurs. F1.

I’m a glass half full girl. Yoga. Pilates. And during lockdown I also discovered HIIT. So perhaps these days I could call myself a fitness fan! Oof, I didn’t see that one coming …

Anything else you need to know, just ask!


We put together bespoke proposals for every business we work with. Let’s talk.

Our Marketing Services

Ways We Can Help You

Social Media Management

From content creation and caption writing, to choosing the right hashtags, and engaging with your people, this is fully outsourced social media.

Social Media Strategy

Enjoy running social media in-house, but not sure your expertise is up-to-date? This will give you a comprehensive strategy to follow.

Facebook Ads Management

Find new customers using the incredible power of social media advertising. From set-up and creation, through to optimisation and reporting.

Google Ads Management

Get in front of people when their intent to purchase is high. From choosing the right keywords, to optimisation, we can manage your ads.

Copywriting Services

We will find the right words to talk to your customers and tell your unique brand story. From advertorials to websites, sales pages to blog posts.

Power Hour 1:1 Sessions

A focused hour of our time to provide you with training, support, ideas or strategy. Fully bespoke depending on your needs.

Nurture Package

Ongoing support for businesses that would like to have a marketing expert on their team. Monthly catch-ups to drive your business forwards.

Social Media Audit

Get expert eyes on your socials with actionable quick wins to improve your marketing, delivered in a clear and easy to implement format.


What Our Clients Say

Zoe is an expert social media strategist. Her winning formula delivers a steady increase in ...
Read More
Adele Spraggon
Zoe is an expert social media strategist. Her winning formula delivers a steady increase in traffic.
Adele Spraggon
We have worked closely with Zoe for a number of years valuing her input and ...
Read More
Tony Williams
Lofts & Extensions
We have worked closely with Zoe for a number of years valuing her input and experience on a range of essential company business matters. We always find her to be highly conscientious and accurate, consistently delivering our projects on time.
Tony Williams
Lofts & Extensions
Octopus Marketing is what it says it is …….all things marketing in the 'social media'...
Read More
Feona McEwan
Dropmore Vineyard
Octopus Marketing is what it says it is…….all things marketing in the 'social media' round! Zoe is a perfect partner to help boost your voice/presence online. She listens, she creates cleverly….always on time!
Feona McEwan
Dropmore Vineyard

Get a little dose of marketing inspo to your inbox each week.