Imagine never having to worry about what to post on social media again. No more waking up at 2am because you forgot to respond to a DM on Insta, or feeling frustrated that the time you put into crafting the perfect post was wasted because it totally bombed.
Or maybe you have the opposite problem! Your social media is on fire and you simply can’t keep up with the constant demand to create, schedule and engage because you’re actually working in your business.
Step forward the Social Media Manager! An industry professional who makes it their business to know and grow your followers. Someone who will create brand-perfect content that aligns with your wider marketing goals and whose one purpose is to make sure you shine online.
It’s time to take the plunge and hire a social media manager if …
#1 You’re short on time
The juggle is real! Running a business takes time and energy. But throw social media into the mix and, well, it all gets a bit much. And you really do need to be on social media.
Hiring a social media manager will remove that anxiety from your life. Whether you already have busy platforms or haven’t got started yet, a skilled SMM will take the reins – freeing you up to concentrate on other priorities.
“Octopus Marketing is what it says it is…….all things marketing in the ‘social media’ round! Zoe is a perfect partner to help boost your voice/presence online. She listens, she creates cleverly….always on time!” Feona McEwan, Dropmore Vineyard
#2 You can’t keep up with the algorithms
Keeping pace with the ever-changing nature of social media is a full-time job. Social is fast-moving and ever-changing, particularly in recent months, where we’ve seen major changes almost weekly on Instagram!
Any social media manager worth their salt will be investing time and effort to keep abreast of industry news, be active in reputable networking groups, and test new functionality.
When you hire a social media expert, you’re buying invaluable insider knowledge and can feel reassured that you’re ahead of the game.
#3 You post and pray for the best!
One of the biggest mistakes businesses make on social media is posting without purpose. I get it, this happens because you know you need to get something out there, and don’t have a proper plan in place.
Mixed messages, discrepancies in branding and inconsistent posting can make your business look unprofessional.
A good social media manager will create a strategy to ensure your content goes out regularly, meets the highest visual standards, is targeting the right customers and is meeting your overall business objectives.
They’ll also crunch the numbers to see what’s working so they can give your audience more of what they love.
#4 You aren’t spending time engaging
By neglecting your social media channels, you’re not only neglecting your existing customers – you’re also ignoring potential new sales and leads.
Missed inbox queries, unanswered comments on posts, radio silences… It all adds up to one thing, followers who feel unloved.
A social media manager will ensure every customer – old or new – is nurtured on their journey with you.
#5 Your competitors are leaving you for dust
If keeping up with your own social media channels feels impossible, staying on top of what your competitors are up to is a whole new level of stress.
Whether they’re firing out amazing content every day or struggling to grasp the basics, your talented SMM will use this information to build on what’s working in your sector and catapult your business to the next level.
You need to hire a Social Media Manager if:
- You don’t ‘get’ social media
- You don’t like social media
- You don’t care about social media
- You’re too busy for social media
- Your social media is inconsistent – a flurry of posts one week then nothing for the rest of the month.
- You have unanswered DMs
- You don’t know what a DM is
- You hate always feeling ‘on’
- You don’t know what to post
- Posting is always at the bottom of your priority list